Applications are now open for the 2026 ICC-ITC-WTO MSME Group Small Business Champions Competition, an annual global competition that supports innovative solutions that help micro, small, and medium-sized enterprises (MSMEs) participate more effectively in international trade.
Launched in 2021 by the International Chamber of Commerce (ICC), the International Trade Centre (ITC), and the WTO Informal Working Group on MSMEs, the competition invites businesses, industry associations, chambers of commerce, and non-governmental organisations to propose practical, scalable solutions that strengthen the role of small businesses in global markets.
2026 Theme: Supporting Small Businesses to Use AI for International Trade
The 2026 edition focuses on artificial intelligence (AI) and its growing impact on international trade. AI technologies are transforming how MSMEs operate by improving supply-chain efficiency, reducing transaction costs, enhancing regulatory compliance, and providing real-time market insights.
This year’s competition seeks proposals that leverage AI-driven tools and models to help MSMEs overcome trade barriers and compete globally. Priority will be given to initiatives that combine innovation with practicality and demonstrate clear benefits for small businesses engaged in cross-border trade.
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Who Can Apply
Applications are open to:
- Small businesses developing AI-powered solutions that support MSMEs in international trade
- Industry associations, chambers of commerce, and NGOs providing AI-related training, capacity building, or support services for MSMEs
- Partnerships involving any of the above entities
Program Requirements
Eligible proposals may include:
- AI-powered solutions that facilitate or optimise international trade for MSMEs
- Training programmes, workshops, or awareness campaigns teaching MSMEs how to use AI for global trade
- Other initiatives with a clear link between small businesses, artificial intelligence, and international trade
Award and Benefits
The winning proposal will receive:
- Invitation to participate in the AI for Good Global Summit on 8 July 2026
- Opportunity to join a fireside chat with competition organisers on AI and international trade
- Speaker Summit Pass, granting access to all summit sessions and networking opportunities
- Global visibility through promotion by ICC, ITC, ITU, and the WTO MSME Group
- Tailored training and mentoring opportunities, based on the needs of the winner
How to Apply
Interested applicants should submit their proposals online via the official application form.
Application Deadline
March 16, 2026
Apply for the ICC-ITC-WTO MSME Group Small Business Champions Competition
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